A study by a Japanese economics professor found that viewing Youtube videos of a anime increases the sales of that anime in stores. There is a link between views of that favorite opening and the sales of that anime. Just look at One Piece. One Piece videos frequently get close to or reach over a million views and the sales are equally high.
1,391,437 views of the current One Piece opening on youtube. That beats alot of your favorite viral videos by the way.
But he also found that file sharing and file downloading decreases the sales of anime DVDs in stores. And there is a negative link between pirating anime and sales. Also many people pirate One Piece, so the makers of ONE PIECE could be making much more.
A link to the article
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